*“MarketSense compared 101 household name brands during the recessionary period 1989-1991. Jell-O, Crisco, Hellman's, Green Giant and Doritos saw sales drop by as much as 26-64 percent. Jiff peanut butter raised ad support and sales went up 57 percent; Kraft salad dressings saw a rise of 70 percent. In the beer category, overall spending was down 1 percent while Bud Light and Coors Light, each spending ahead of the category, saw sales increases of 15 percent and 16 percent respectfully. Pizza Hut sales rose 61 percent and Taco Bell's 40 percent thanks to strong advertising support, with McDonald's volume down approximately 28 percent.”
(AAAA) American Association of Advertising Agencies
During “tough” times consumers DO NOT stop buying products or services! They become more
selective. Make sure your clients know that you are there and more importantly, that you
will be there tomorrow! The more visible your business the more confidence your customers have in your product or service! During the recession of 1989-1991 the companies that advertised aggressively showed growth ranging from 15% to 70%, On the other side, the group which cut back on advertising - showed drops in sales from 26% to 64%*!
Look, potential improvement opportunities can hide in numerous facets of your business - one of which is a successful marketing strategy. With Anastasia Ad Design Inc.© on your side, you have an opportunity to build a better future for your business. We specialize in designing advertising materials that actually work. The result - a strong presence in the current volatile economic climate. We stay up to date on the latest marketing techniques so we can effectively represent your business’ unique strengths. We know the industry and we offer you our insight and expertise.